Choose one stable destination
Point the QR code to a branded page rather than a temporary campaign URL. The page can evolve without reprinting menus, cards, posters or packaging.
- ✓ Business cards
- ✓ Event signage
- ✓ Product packaging
- ✓ Printed menus
Match the first screen to the physical context
A code scanned at an event should open with the event offer. A code on packaging should lead with product instructions, support or repeat purchase actions.
Measure scans through page activity
Use a dedicated campaign link or UTM values to separate QR traffic from social traffic and compare downstream clicks.